About
Sustainability, inclusivity & women-led leadership
As a women-led business, we embrace inclusivity, champion ethical practices, and create luxury jewellery with sustainability at its core.
Inclusivity & women-led leadership
From the very beginning, Pruden and Smith has been proudly women-led by Co-Founder and Creative Director, Rebecca Smith. We embrace diversity across all backgrounds, races, and genders, ensuring equal opportunities for career growth and fostering a supportive work environment where everyone is valued and empowered. Inclusivity is not just a policy for us; it is a core value that drives our team and our work.
Real handmade luxury jewellery that lasts generations
In a world of mass-produced, machine-made jewellery, often imported in bulk and discarded from season to season, leaving a significant carbon footprint, we stand by the enduring value of handmade luxury. We create pieces designed to last for generations, not just seasons. When you invest in a handmade piece of jewellery, you're investing in something timeless, something you’ll never need to replace. To ensure your jewellery remains as cherished as the day it was made, we offer a 20 year guarantee on all Pruden and Smith pieces, including free lifelong polishing and repairs.
Jewellery remodelling
For over two decades, we have offered jewellery remodelling services, understanding that many people have pieces they no longer wear. By transforming these heirlooms into something new, we reduce the need for new materials and minimise our carbon impact. Remodelling allows us to breathe new life into old jewellery, making it a sustainable choice that honours both your past and the planet.