Of The Earth: Handmade Fine Jewellery, Inspired by the Natural World

At Pruden and Smith, the phrase "of the earth" is not just a catchphrase; it’s a design principle that underpins our approach to creating beautiful jewellery. We take inspiration from nature's organic shapes, and our pieces aim to enhance natural beauty – using minimally processed materials to create unique, one-of-a-kind pieces of handmade fine jewellery.

The inspiration behind our designs

Our commitment to sourcing naturally occurring materials means that we strive to use only materials that come from the earth. A number of our designs feature rough cuts of gemstones and we use recycled metals as much as possible. This allows the natural beauty of the materials to shine through without the need for excessive editing or alteration. This approach not only ensures that our pieces are environmentally sustainable but also fills them with a sense of raw, natural beauty.

We are passionate about creating unprocessed and organic designs, inspired by the beauty of the world around us. We love working with irregular pieces, as these tend to be the most unique and compelling, and we believe that our jewellery should be as distinctive and individual as the people who wear them.

Reducing our environmental impact

But our commitment to the earth goes beyond our design ethos. We recognise that our industry can have a significant impact on the environment, and we are committed to using sustainable practices in all aspects of our business. We continually seek out ways to reduce our environmental footprint, from using cleaner energy to sourcing our materials from ethical suppliers and using recycled packaging materials. Learn more about our ongoing efforts to protect the earth here. 

Join us

We invite you to join us on our journey to create beautiful, sustainable jewellery that honours the natural world. Explore our bespoke designs to discover your unique piece of jewellery that celebrates the beauty of nature.