Sustainability and Commitment
Sustainable Luxury with a Lasting Commitment
Sustainability has always been a guiding principle at Pruden and Smith. We are committed to creating luxury jewellery that not only reflects exceptional craftsmanship but also respects the environment and the people involved in its creation.
Inclusivity & women-led leadership
From the very beginning, Pruden and Smith has been proudly women-led by Rebecca Smith. We embrace diversity across all backgrounds, races, and genders, ensuring equal opportunities for career growth and fostering a supportive work environment where everyone is valued and empowered. Inclusivity is not just a policy for us; it is a core value that drives our team and our work.
Real handmade luxury jewellery that lasts generations
In a world of mass-produced, machine-made jewellery, often imported in bulk and discarded from season to season, leaving a significant carbon footprint, we stand by the enduring value of handmade luxury. We create pieces designed to last for generations, not just seasons. When you invest in a handmade piece of jewellery, you're investing in something timeless, something you’ll never need to replace. To ensure your jewellery remains as cherished as the day it was made, we offer a 20 year guarantee on all Pruden and Smith pieces, including free lifelong polishing and repairs.
Jewellery remodelling
For over two decades, we have offered jewellery remodelling services, understanding that many people have pieces they no longer wear. By transforming these heirlooms into something new, we reduce the need for new materials and minimise our carbon impact. Remodelling allows us to breathe new life into old jewellery, making it a sustainable choice that honours both your past and the planet.
Traceability from mine to market
We recognise the importance of ethical sourcing, particularly in the diamond and gemstone industry. That's why we ensure complete traceability for all our diamonds, strictly adhering to the Kimberley Process guidelines. This commitment guarantees that our stones are conflict-free and responsibly mined, providing you with peace of mind as you wear our jewellery.
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