Platinum Engagement Rings from Pruden and Smith

By far the best material for your diamond engagement ring is platinum.

Why?
Platinum is a naturally white metal so it will not cast any of its own colour into a diamond. Usually 95% pure (by comparison 18 karat gold is 75% pure), platinum never fades or tarnishes but keeps its natural white colour for a lifetime. As platinum is so pure, it is naturally hypo-allergenic and ideal for those with sensitive skin.

Pure
Platinum is pure, naturally white and is kind to the skin. Platinum’s unequalled durability and resistance to wear makes it the most secure and protective metal, which means your jewellery will be protected for a lifetime of wear. Platinum does not change shape or wear away so precious stones are held firmly and securely. The density of platinum makes it more durable than other jewellery metals.

Eternal
Platinum is eternal, with everlasting radiance and durability. For the finer designs it is ideal as it is so strong. Found in very few places around the world, platinum is 30 times more rare than gold. Platinum jewellery is exclusive, a statement of individuality, and desired by those in the know.

Rare
Platinum is rare, a treasure coveted by influential individuals for centuries.

Versatile
Platinum is versatile, with remarkable qualities that have led to astonishing applications.
Pruden & Smith love working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, enabling the creation of designs which could not be fashioned from other precious metals.

For further information see the Platinum Guild – we are recommended retailers!